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Vernon Balfour walkathon collection

 Collection
Identifier: MS-4141

Scope and Contents

Dance marathons, also known as danceathons or walkathons, were a form of competition that started in the 1920s and continued on through to the 1930s, becoming a popular form of entertainment during the depression era. Cash prizes brought contestants, many of whom became regulars at competitions and gained fan followings. The shows were often accompanied by live music and special events to keep the crowd entertained. The materials in this collection likely originated as part of a scrapbook compiled by organizer and promoter, Vernon Balfour, and documents multiple walkathon and dance marathon competitions around California, including ones held at Bay Area event venues that no longer exist.

The collection comprises programs, advertisements, broadsides, newspaper clippings, tickets and invitations promoting upcoming events, many of which offered live music and singers, making it as much a spectacle as a competition.

Included in the collection are multiple formal portraits of contestants, often couples, that were often sold to ticket holders at the events. Some couples became well-known enough to develop a following and their participation alone would attract crowds.

Dates

  • 1930-1937

Conditions Governing Access

The collection is open for research.

Conditions Governing Use

Because of the assembled nature of this collection, copyright status varies across the collection. Copyright is assumed to be held by the original creator of individual items in the collection. Unpublished works are expected to pass into the public domain 120 years after their creation; works published before 1923 have entered the public domain. The California Historical Society (CHS) is not authorized to grant permission to publish or reproduce materials from this collection. For more information, please contact rights@calhist.org.

Biographical / Historical

A variety of names have been used to describe the endurance dance contests of the 1920s and 1930s. Materials in this collection refer to these events as the dance or walkathon derby, walkathon, or dance marathon. The term walkathon may have been used by promoters, particularly in California, to frame these controversial endurance contests in more respectable terms.

These grueling, theatrical spectacles became popular during the Great Depression. Contestants were drawn to these competitions as a way of winning money and even food; those who competed were promised up to a dozen meals a day. Couples, some of whom were professionals who went from venue to venue competing, walked, moved, or danced for hundreds of hours around the clock, with only limited food and rest breaks. A combination of performance and competition, walkathons often included staged events such as weddings, and featured live music. These events were promoted heavily and many contestants developed a significant fan following, with supporters able to buy autographed photos of popular couples. These elaborate events required dozens or more staff on hand, including musicians, nurses, and other medical staff, such as a dental unit. Serious marathoners danced for months at a time; the all-time endurance record for dance marathons was 3,780 hours, or around 158 days. The average marathoner could dance forty miles a day.

In their heyday, walkathons and dance marathons were among America’s most widely attended and controversial forms of live entertainment. An estimated 20,000 people across the country were employed in the business, either as promoters, floor judges, trainers, nurses, masters of ceremonies, or contestants. The fad also became popular across the Atlantic, and marathons were held in Paris, Edinburgh, Budapest, and Marseille.

Despite strong attendance rates, by the mid 1930s many states led efforts to ban these events, which opponents denounced as morally injurious and physically dangerous. At least three performers died from exhaustion from participating in dance marathons. San Francisco was one of the first cities in the United States to prohibit dance marathons due to their arduous nature, and in 1935 California banned all mental or physical endurance events. By the late 1930s, waning public interest in dance marathons contributed to its demise.

Referred to in some marketing materials as "the world's biggest little showman," Vernon Balfour was an American businessman and producer active in the entertainment industry. Throughout the 1930s, Balfour organized and promoted various dance endurance contests in California and Texas. He also served as manager of the Golden Gate Ballroom in San Francisco, located at 172 23rd Ave in the Richmond District. Material in the collection suggests that at least one walk-a-thon derby was held at the Golden Gate Ballroom in 1932 under Balfour's direction.

Extent

1.5 Linear Feet (One legal document box and one flat box.)

Language of Materials

English

Abstract

Dance marathons, also known as danceathons or walkathons, were a form of competition that started in the 1920s and continued on through to the 1930s, becoming a popular form of entertainment during the depression era. Cash prizes brought contestants, many of whom became regulars at competitions and gained fan followings. The shows were often accompanied by live music and special events to keep the crowd entertained. This collection was created and gathered by Vernon Balfour, a contest promoter, and documents multiple walkathon and dance marathon competitions around California, including ones held at Bay Area event venues that no longer exist. The collection comprises programs, advertisements, broadsides, newspaper clippings, tickets and invitations promoting upcoming events, as well as formal portraits of contestants, which were often sold to ticket holders at the events.

Immediate Source of Acquisition

Gift of Tom Murphy, 2021

Title
Finding Aid to the Vernon Balfour Walkathon Collection
Status
Completed
Author
Frances Kaplan and Marissa Friedman, 2022
Date
July 2023
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin
Language of description note
Finding aid written in English.

Repository Details

Part of the California Historical Society Repository

Contact:
678 Mission Street
San Francisco CA 94105