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Keystone View Company, 1896-1906

 Series — Box: 1

Scope and Contents

From the Collection:

This stereograph collection is comprised of 513 stereographs that date from approximately 1846-1940. There are stereoviews from 24 different publishers and photographers, made up of donations from a many different donors, many unknown. Additionally, there are 21 images with no identifying information at the end of the finding aid. Stereograph publishers often bought other photographers’ negatives, and there was much sharing and republishing of the work of certain photographers, sometimes making it difficult to identify the original creator.

The collection is comprised of smaller, Bay Area-based photographers like M.M. Hazeltine and O.V. Lange, as well as larger, more established East coast-based stereograph publishers like Keystone View Company and Underwood and Underwood. Thus, the views represented vary widely and include views as far ranging as Alaska, Panama, and Seoul, Korea. The predominance of Bay Area and West coast photographers in the collection means that the majority of images are of California and related subjects such as Yosemite and the 1906 San Francisco earthquake and its aftermath. There are numerous views of San Francisco and its notable features, including the Cliff House, the Baldwin Hotel, Woodward’s Gardens, and Golden Gate Park. There are also views of other California cities, such as Sonora, Eureka, and Mendocino, and views that document the growth of railroads and of industries such as mining and lumbering. There is a series of views by M. Rieder documenting Southern California locations such as Long Beach, San Diego, Santa Barbara, and Catalina Island. Additionally, there are some whimsical, difficult-to-categorize stereographs of President and Mrs. McKinley, a “skeleton leaves” arrangement, and a playful series depicting a wedding.

Dates

  • 1896-1906

Creator

Conditions Governing Access

Collection is open for research.

Biographical / Historical

Keystone View Company was founded in 1892 in Meadville, Pennsylvania by amateur photographer B.L. Singley, and, by 1905, would grow to become the world's largest stereograph publisher, with branch offices in New York, San Francisco, and London (among others). Singley began by selling glass slides of local interest, and grew his business by hiring additional photographers until the company was offering nearly 50,000 images of a variety of subjects, from the Arctic and Antarctic to Theodore Roosevelt to St. Paul's Cathedral.

Between 1915-1921, the company also purchased the negatives of nearly all of its competitors (including Underwood and Underwood, B.W. Kilburn and H.C. White), cornering the market. They also manufactured lantern slides, transparencies, and viewing equipment to sell to schools - a method borrowed from Underwood and Underwood.

In 1932, to offset a declining interest in stereoviews as entertainment, they formed the Keystone Stereoscophthalmic Department and began manufacturing opthamology equipment. However, the company retained the services of a stereoscopic photographer until 1955. In 1936, B.L. Singley retired as President and was replaced by two longtime Keystone employees, and in 1963, the company was purchased by Mast Development Company.

Information taken from:

"Collection V-29, Keystone View Company Lantern Slides." The Historical Society of Pennsylvania. Accessed February 12, 2019. https://hsp.org/sites/default/files/legacy_files/migrated/findingaidv29keystone.pdf.

Paul Rubenstein. “Keystone View Company.” The Yellowstone Stereoview Page. Accessed February 12, 2019. https://www.yellowstonestereoviews.com/publishers/keystone.html.

Extent

27 stereographs

Language of Materials

English